Nearly 48 Million EU Users Reported

In accordance with the EU Digital Services Act (DSA), all major online platforms are now mandated to disclose their EU user counts regularly, ensuring transparency. LinkedIn, for instance, has recently disclosed that it serves 47.8 million monthly EU users, as per its latest DSA report. This figure marks an increase from its previous report in October, where it recorded 45.2 million monthly active users (M.A.U.) in Europe, signifying a growth of 2.6 million European users over six months.

LinkedIn’s emphasis on reporting total members rather than total users has left its overall user count somewhat ambiguous. Despite its recent milestone announcement of reaching one billion total members, such a metric doesn’t offer a clear understanding of its active user base. Comparatively, X (formerly Twitter) is reported to host over 1.5 billion inactive profiles, potentially inflating its member count to over 2 billion by LinkedIn’s reporting standards. However, the vital metric for advertisers and those assessing platform popularity lies in active user numbers.

According to EU data, LinkedIn may have around 40% active users relative to its total member count, suggesting it boasts approximately 400 million monthly active users. While this is commendable for a specialized social networking platform, it still falls behind many other social apps in terms of user engagement. LinkedIn’s preference for showcasing member count and highlighting ‘record high’ engagement levels without contextualizing active usage underscores its reporting strategy.

While this approach may suffice for now, it raises questions about the platform’s transparency compared to other social media platforms. Nevertheless, these figures provide valuable insights into LinkedIn’s actual active usage.

Member State Monthly average logged-in active users Monthly average loggedout site visits
EU Overall 47,800,000 178,200,000
Austria 800,000 6,000,000
Belgium 1,700,000 3,800,000
Bulgaria 300,000 1,400,000
Croatia 300,000 1,400,000
Cyprus 100,000 500,000
Czechia 600,000 2,400,000
Denmark 1,400,000 2,700,000
Estonia 100,000 600,000
Finland 700,000 8,600,000
France 10,500,000 32,500,000
Germany 6,200,000 32,600,000
Greece 700,000 2,600,000
Hungary 400,000 2,500,000
Ireland 1,000,000 4,400,000
Italy 5,600,000 15,700,000
Latvia 100,000 700,000
Lithuania 200,000 1,500,000
Luxembourg 200,000 700,000
Malta 100,000 300,000
Netherlands 4,900,000 19,500,000
Poland 2,100,000 7,800,000
Portugal 1,400,000 3,700,000
Romania 900,000 4,300,000
Slovakia 200,000 1,000,000
Slovenia 100,000 700,000
Spain 5,200,000 14,700,000
Sweden 2,000,000 5,600,000

Read next: LinkedIn Earned Its Highest Revenue in Q1 of 2024 Which is Higher Than the Revenue of X and Snapchat Combined

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