Microsoft’s Bing And Edge Browsers Could Avoid Being Regulated Under The Upcoming DMA

Search engine browser giants from Microsoft including Bing and Edge could avoid getting regulated under the upcoming DMA that is set to arrive in March this year.

The news has plenty of people talking as per a recently published report by media giant Bloomberg which cited a host of people who were familiar with the ordeal. This is all thanks to the massive five-month-long investigation carried out by the EC that might conclude with some positive findings for Microsoft.

Both Bing and Edge have been scrutinized for months in terms of whether or not their ads are dominant enough or if they’re going to be slammed by new rules in the upcoming DMA that’s said to be stringent in terms of its policies.

The EU Commission already stated how the software giant is one of the leading gatekeepers of the tech world so they might need to make a few changes to their main core services as it links one firm to the next by taking a huge number of people into consideration so it’s more transparent.

They further delineated how core platform services link one firm to the next through a great many customers. This is one definition that entails search engines and social networks as well as operating systems and a host of computing services as well.

Today, so many leading companies have transformed into the world’s biggest platforms that the Commission outlined as core offerings. But there was another separate trial taking place to conclude if such services need to be regulated further or not.

In the past, we saw Bloomberg mention how the iMessage could not fall under the DMA but that does not mean Apple’s other core services like Safari, App Store, and iOS would not. They would be forced to comply with the upcoming Digital Markets Act, whether or not they like it.

This is why a host of companies including Apple are making necessary changes on this front to better comply with the ordeal. Today, as per stats from Statcounter, the browser has a 5% market share as of the latest findings. It falls behind Apple’s Safari and Google Chrome which have ratings for market share to be 18% and 64% respectively.

When we look at Bing’s results, the market share for December was even less as it stood at 3.37% and then Google was at just 91%. Then we saw Bing and Edge being not so popular under this DMA.

Starting in November, we noticed how Microsoft did detail more on this front and made necessary changes to Windows for EU users so it’s more aligned with the principles of the DMA. In this way, users could install several other apps including Microsoft Edge as well as web search for Windows. In the same way, the tech giant is going to ask users if they wish to link their Windows to Microsoft so data in either could be shifted as per need and use.

In the same way, other leading tech companies like Meta and Google have begun rolling out detailed changes in terms of what EU users can expect as the DMA comes into play starting March 6.

In the past, we saw Meta mention how EU users could unlink Facebook and other apps from one another to avoid data sharing taking place. So in this way, users could use services like Messenger and Gaming without worrying about sharing any kind of Facebook data for instance.

EU's five-month investigation into Bing and Edge could lead to positive findings, potentially exempting them from DMA rules.

Photo: Digital Information World – AIgen

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