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Vogue Business Index: A year of generative AI and phygital drops: How did Gucci differentiate?



Technology

A year of generative AI and phygital drops: How did Gucci differentiate?

Fashion shows in virtual worlds, digital exhibits and NFTs help Gucci defend the top position for innovation in the Vogue Business Index.

Fashion

Chanel leads consumer sentiment as Gucci rises amid luxury downturn

Amid the economic backdrop, perception of brand status begins to suffer while investment items remain steady in their appeal, per the Vogue Business Index.

Technology

The tactics leading luxury brand success in the digital space

With Dior keeping hold of its top spot, a new generation of creative talent is increasing digital engagement for Gucci, Louis Vuitton, Burberry and Bottega Veneta.

Retail

Gucci, Dior and Burberry battle for omnichannel top spot

With competition tight in the omnichannel pillar, AI clienteling and improved traceability offer differentiation in the Vogue Business Index.

Sustainability

Kering Group steams ahead of rivals in sustainability

Commitment to emissions intensity targets and a living wage for supply chain workers puts Bottega Veneta, Gucci, Balenciaga, Alexander McQueen and Saint Laurent ahead of the curve.



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