02 January 2024

It’s a new year, so it’s a great time to make some New Year’s Resolutions. Samsung agrees, and the company has announced its plans through the voices of co-CEO and Vice Chairman Han Jong-hee and co-CEO and President Kyung Kye-hyun, in a joint New Year’s message.

They have revealed Samsung’s strategic priorities for the new year, including the pursuit of “super-gap technologies” to maintain its competitive edge in 2024 and beyond. Samsung wants to strengthen its competitiveness through “technological supremacy and adaptability to future changes”.

The execs have emphasized a “customer-first” strategy for Samsung’s mobile, home appliances, and software divisions, with a focus on performance and quality. They have also urged the conglomerate’s chip making business to enhance its position in the market by improving and widening the technological gap with its competitors.

Additionally, they have called for proactive measures to address future changes in the technological landscape, such as AI, eco-friendly practices, and “lifestyle innovation”, whatever that means. Interestingly, they are calling for an application of generative AI to work processes.

On this topic, the message says: “We should revolutionize the way we work and our device experience by applying generative AI to work. Moving from the passive green response of the past, we should pull off a fundamental shift in thinking and discover the green products of the future”.

We are already expecting the Galaxy S24 family’s launch to be all about AI, so that is pretty much covered on the mobile side. We’re looking forward to seeing what else Samsung’s various divisions will come up with throughout 2024.

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