53% of small businesses said that prompt engineering will become an important skill but 25% believe that it will become less important as AI evolves. Larger businesses are also 2.4 times more likely to use prompt engineering daily as compared to small businesses. One in 4 business owners (26%) also said that they have never used prompt engineering.
For the small business owners that have used prompt engineering, the survey by Adobe asked them about its advantages for small businesses. 46% said that prompt engineering increases their efficiency, 35% said that it enhances the quality of AI output and 33% said that it reduces the need for manual intervention. Providing a competitive edge with the use of AI technology in the right way (23%) and facilitating personalized customer experiences (19%) were also among the advantages of prompt engineering.
There were also some challenges of prompt engineering that some small businesses faced. 44% said that it requires continuous learning and updating of skills, 33% said that they are uncertain about its long term use and 24% said that it’s time consuming and costly. Struggling to integrate with existing systems (23%) and finding skilled prompt engineers (22%) were also some prompt engineering challenges faced by small businesses.
Many of the small businesses are looking for hiring talented prompt engineers with 38% considering giving prompt engineering training to their current employees. 48% of small businesses have learned prompt engineering on their own. The top states looking for prompt engineers in the USA are California led by San Jose ($170,396) and San Francisco ($150,814). California is followed by New York and Washington. Las Vegas and Jacksonville are the cities with least pay for prompt engineers.
