Generative artificial intelligence emerged this year as the most buzzed-about new technology for businesses, promising to supercharge productivity while transforming the way white-collar work gets done. 

But AI’s high cost, need for specialized talent, and legal and privacy risks have stymied attempts to fully realize that promise, with many businesses cautious of moving beyond early experimentation. Still, there is little doubt that generative AI will completely reshape enterprise technology. And some businesses have already begun incorporating AI into their operations by using it to write code, create marketing and sales content, and bolster customer support.