Last year, the most popular search item was YouTube as it hit the top of the list for the fourth consecutive year. Now the question is whether or not it managed to continue its winning streak or if it was overshadowed by many new rivals.
We hate to burst your bubble but as per market intelligence data, YouTube won, again!
Thanks to Similarweb, we were able to attain the best insights on trends in terms of keywords for the year. It’s a list featuring the top searches on the leading world-famous search engine.
The list features all the biggest keywords making it big this year and some leading stats about what was searched the most around the globe. The term YouTube dominated big time again, earning a whopping 2.15B clicks white 353M came from monthly searches.
Furthermore, users who searched for YouTube continued to use the world-famous ‘yt’ abbreviation rolled out a staggering 485.1M clicks and an average monthly search of 39M.
Meanwhile, WhatsApp Web got the second position on Google, earning 2B clicks and capturing 5.1% of the global traffic share. And then in third place, we had ChatGPT who also dominated with its 1B clicks and 2.3% market share.
Looking specifically at the key search trends for those in America, it was YouTube took the leading position, holding 4.3% of the market share, followed by Facebook which got 2.4%. ChatGPT on the other hand fell in terms of popularity in search trends for the US as it only made it to number 17 this year, which is a dramatic 39% MoM fall in traffic volume.
Amazon got 250M clicks so it took the third position on the US search keyword list with a search volume of 70M. Then in fourth position, we have Google who came in with an average of 12.1M monthly searches and a staggering 240M clicks.
The YouTube domain got more clicks than arch-rival and tech giant Facebook. The average zero click stood at 31% for the top 100 words. Even though Google rolled out more SERP features for its questions, people preferred to click on the classic terms.
Other key searches that made it big in terms of market share included YouTube Music, China’s famous e-commerce app Temu, and Yahoo Finance. The latter had to do with people curious about marketing, pricing plans, and the current economic trends.
If we look at the paid traffic trends for the leading Google searches this year, the most costly search keyword was certainly auto-owners which had a CPC value of $13.83.
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