As part of its mission to “help people eat better effortlessly”, Cherrypick is assembling a board of food and health experts to guide feature development.

They include: Dr Yanaina Chavez-Ugalde, a University of Cambridge researcher who will help develop proprietary data models to show customers the UPF make-up of their food choices; Rhiannon Lambert, a Harley Street nutritionist and author.

Tom Foster-Carter, Cherrypick CEO and Co-founder, says: “Half of the global population will be overweight or obese by 2035. But people are not to blame. Convenience food is.”

“Ready meals and takeaways are packed with ultra-processed, calorie dense ingredients. Old school convenience is killing us, but busy households don’t have the time or tools to fight back.”

“Cherrypick is helping to build a new era of convenience where everyone can eat better and health, convenience, and value are no longer in tension.”