etty Images and Nvidia are elevating their collaboration with the introduction of Generative AI by iStock, a groundbreaking text-to-image platform tailored for stock photos.

Building upon Getty’s initial venture into AI image generation, Generative AI by iStock stands out by catering to individual users or single-seat clients, distinguishing itself from Getty Images, primarily designed for multiuser enterprise solutions.

Powered by Nvidia’s Picasso model, Generative AI by iStock underwent training solely on Getty’s creative and iStock’s stock photo libraries, intentionally excluding the editorial image library to prevent the generation of trademarks or recognizable personalities.

Grant Farhall, Getty’s Chief Product Officer, highlights the platform’s focus on small and medium businesses seeking efficient stock photo solutions. He emphasizes its capacity to enhance workflow efficiency and deliver precise photos, citing an example of generating climate change illustrations, such as penguins walking through a city—an intricate task simplified by the AI.

Pricing for Generative AI by iStock is set at $14.99 for 100 prompts, each triggering the creation of four images. A notable distinction from Getty Images’ AI platform lies in legal indemnity, with iStock imposing a cap of $10,000 per asset, aligning with its existing license offerings.

The platform introduces innovative features like Inpainting, enabling users to mask an image area and fill it with a person or object based on a text prompt. Additionally, Outpainting facilitates photo expansion for various aspect ratios, seamlessly filling new regions.

Generative AI by iStock emerges as a transformative tool, combining the prowess of Nvidia’s technology with Getty’s extensive creative assets, offering an efficient and accessible solution for businesses seeking high-quality stock photos.