Microsoft and TomTom have announced a new partnership that will bring generative AI to automobiles to help drivers more intuitive access a range of features using only their voice.

TomTom has developed an artificial intelligence (AI)-powered voice assistant based on the Microsoft Azure OpenAI Service that’s built into the TomTom Digital Cockpit. This is poised to greatly advance the capabilities of drivers and enable OEMs to integrate unique experiences into their vehicles. The announcement comes as part of a larger shift towards AI technologies in the automotive industry as a way to accelerate customization, while still keeping a pulse on safety.

Chief Revenue Officer Mike Schoofs at TomTom spoke on the Microsoft and TomTom partnership saying, “Together with Microsoft, our shared vision is to drive innovation with generative AI and provide our customers with even better solutions. Leveraging our navigation and technology expertise, we’re creating a groundbreaking new way for people to interact with their vehicles. With both companies integrating what they do best into one solution, we’re transforming the in-vehicle experience, enabling drivers to ask their car for anything and trust it will deliver.”