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Generative AI dominates Davos discussions as companies focus on accuracy



Sam Altman, chief executive officer of OpenAI, at the Hope Global Forums annual meeting in Atlanta, Georgia, US, on Monday, Dec. 11, 2023. 

Dustin Chambers | Bloomberg | Getty Images

DAVOS, Switzerland — The rise of generative artificial intelligence has dominated private and public discussion at the World Economic Forum as the world’s largest technology companies, including Salesforce, Microsoft and Google, temporarily take over local storefronts as a show of force to conference attendees.

While 2023 highlighted the technology’s ability, 2024 will be about increasing the accuracy of results so that executives in high-stakes industries such as hospitals and manufacturing can get comfortable using AI, said Intel Chief Executive Officer Pat Gelsinger in a CNBC interview.



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