About the speaker

Andre Piti, the esteemed Copywriter and Creative Director at Uppia, has a wealth of experience crafting compelling narratives for advertising projects and Gen-AI content creation. As the co-owner of Uppia, a dynamic communication studio, he leads a team dedicated to helping agencies and businesses establish themselves as distinctive benchmarks in their respective industries.

With over 7 years of experience working with major enterprises and unicorn startups, Andre recognizes that all business endeavors revolve around cultivating robust relationships. His expertise in copywriting and advertising extends beyond mere promotional content; it’s about fostering enduring connections – be it with clients, team members, or the product itself.

About the webinar

Generative AI is as trendy as it is misinterpreted: we desperately need a culture based on knowledge and structured workflows from professionals, for professionals.

Today, advertising agencies and marketing professionals have a colossal opportunity to streamline and enhance content creation, from ideas to execution.

In this webinar, you will learn about:

• The vision of implementing Generative AI in advertising and digital marketing agencies
• 3 Burning questions about Gen-AI applied in the content creation processes
• How content creation workflows make Gen-AI meaningful (case studies with Stable Diffusion and Chat GPT)
• Gen-AI and SEO synergy: hitting goals with iterative prompting
• Common myths to debunk and challenges to solve

For whom

This webinar is designed for advertising professionals, marketing experts, and individuals working in digital marketing agencies.