Consumers spent approximately $16.2 billion on Google Play and App Store in September 2024. Google Play got $2.5 billion and App Store got $13.7 billion. This is all gross revenue which means that these are in-app purchases before Google and Apple took their fees. So, if anyone wants the money, the App Store is the right choice.
Games category gets the most revenue, $5.1 billion on the App Store and Google Play. App Store got $3.9 billion revenue, which makes 75% of the total revenue. A fun fact is that the Gaming category has the smallest share of revenue after the Shopping category. The top five categories in terms of total spend are Lifestyle & Dating, Social Networking, Photo & Video and Entertainment. So if you are an app developer and want to earn revenue, these five categories on the App Store are the best.
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