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Microsoft unveils new generative AI and data solutions across the shopper journey, offering copilot experiences through Microsoft Cloud for Retail |



  • New copilot templates help retailers build personalized shopping experiences and support store operations.
  • Industry-specific retail data solutions in Microsoft Fabric help retailers unlock insights and lay the foundation for AI.
  • Generative AI solutions help retailers and brands infuse personalization and creativity into marketing campaigns and retail media ad campaigns to capture customer interest and drive revenue opportunities.

REDMOND, Wash., Jan. 11, 2024 /PRNewswire/ — Ahead of NRF 2024: Retail’s Big Show, Microsoft Corp. on Thursday announced new generative AI and data solutions and capabilities for retailersΒ that span the retail shopper journey, from enabling personalized shopping experiences, empowering store associates, and unlocking and unifying retail data to helping brands more effectively reach their audiences. Through new copilot templates on Azure OpenAI Service that allow retailers to build personalized shopping experiences and support store operations, the introduction of retail data solutions in Microsoft Fabric, new copilot features in Microsoft Dynamics 365 Customer Insights, and the launch of Retail Media Creative Studio in the Microsoft Retail Media Platform, Microsoft Cloud for Retail now offers more options for retailers to choose from to infuse copilot experiences throughout the shopper journey.


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