Microsoft unveils new generative AI and data solutions across the shopper journey, offering copilot experiences through Microsoft Cloud for Retail

New copilot templates help retailers build personalized shopping experiences and support store operations.
Industry-specific retail data solutions in Microsoft Fabric help retailers unlock insights and lay the foundation for AI.
Generative AI solutions help retailers and brands infuse personalization and creativity into marketing campaigns and retail media ad campaigns to capture customer interest and drive revenue opportunities.

REDMOND, Wash., Jan. 11, 2024 /PRNewswire/ — Ahead of NRF 2024: Retail’s Big Show, Microsoft Corp. on Thursday announced new generative AI and data solutions and capabilities for retailers that span the retail shopper journey, from enabling personalized shopping experiences, empowering store associates, and unlocking and unifying retail data to helping brands more effectively reach their audiences. Through new copilot templates on Azure OpenAI Service that allow retailers to build personalized shopping experiences and support store operations, the introduction of retail data solutions in Microsoft Fabric, new copilot features in Microsoft Dynamics 365 Customer Insights, and the launch of Retail Media Creative Studio in the Microsoft Retail Media Platform, Microsoft Cloud for Retail now offers more options for retailers to choose from to infuse copilot experiences throughout the shopper journey.

k5:G 4=2DDlQ!#}0x>365565pDD6E#676C6?46Q :5lQs:GpDD6E!=246w@=56C`QmkAmk2 9C67lQ9EEADi^^>>2]AC?6HDH:C6]4@>^>65:2^`f_ad`f^|:4C@D@7E0r@>A2?J0{@8@]9E>=Q C6=lQ?@7@==@HQ E2C86ElQ03=2?<Qmk^2mk^Amk^5:Gm

kAm#6E2:=6CD 8=@32==J 4@?E:?F6 E@ 7246 492==6?86D 24C@DD E96:C 3FD:?6DD — 7C@> 9:89 DE@C6 2DD@4:2E6 EFC?@G6C E@ D9:7E:?8 D9@AA:?8 923:ED[ :?4=F5:?8 E96 4@?E:?F65 C:D6 😕 @>?:492??6= D9@AA:?8 2?5 2 564C62D6 😕 3C2?5 =@J2=EJ 2>@?8 4@?DF>6CD[ E@ E96 8C@HE9 😕 D:=@65 52E2 E92E @7E6? 9@=5D F?C62=:K65 G2=F6] %@ 255C6DD E96D6 492==6?86D[ C6E2:=6CD 2C6 EFC?:?8 E@ E649?@=@8J 2?5[ 😕 E96 6C2 @7 px[ E96J 92G6 2? @AA@CEF?:EJ E@ 2446=6C2E6 :ED :>A24E H:E9 52E2\324<65 86?6C2E:G6 px D@=FE:@?D E@ 96=A F?=@4< A6CD@?2=:K65 D9@AA:?8 6IA6C:6?46D[ 6?92?46 DE@C6 2DD@4:2E6DV A6C7@C>2?46 2?5 AC@5F4E:G:EJ[ 2?5 F?4@G6C :?D:89ED E92E F=E:>2E6=J =625 E@ 36EE6C 4FDE@>6C 6?8286>6?E 2?5 D2E:D724E:@?] p44@C5:?8 E@ 2 k2 9C67lQ9EEADi^^4a`a]?6E^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lc_edhb`\`U2>Aj9lcbgbdfbaaU2>AjFl9EEADTbpTauTau:?7@]>:4C@D@7E]4@>TauHH\=2?5:?8\:54\56=:G6C:?8\C62=\3FD:?6DD\G2=F6\7C@>\2:]9E>=U2>Aj2l|:4C@D@7E\4@>>:DD:@?65ZDEF5JZE9C@F89ZxsrQ C6=lQ?@7@==@HQ E2C86ElQ03=2?<Qm|:4C@D@7E\4@>>:DD:@?65 DEF5J E9C@F89 xsrk^2m[ C6E2:= @C82?:K2E:@?D 2C6 C62=:K:?8 2 C6EFC? @? E96:C px :?G6DE>6?ED H:E9:? `c >@?E9D]kDFAm`k^DFAm #6E2:=6CD 2C6 2=D@ D66:?8 2? 2G6C286 C6EFC? @7 kDA2? 4=2DDlQI?\>@?6JQmSb]cdk^DA2?m 7@C 6G6CJ kDA2? 4=2DDlQI?\>@?6JQmS`k^DA2?m E96J :?G6DE 😕 px]k^Am

kAmkDEC@?8mrC62E:?8 >6>@C23=6 2?5 A6CD@?2=:K65 4FDE@>6C 6IA6C:6?46D H:E9 pxk^DEC@?8mk^Am

kAm$6G6?EJ\@?6 A6C46?E @7 4@?DF>6CD k2 9C67lQ9EEADi^^4a`a]?6E^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lc_edhb`\`U2>Aj9lddhghf_fgU2>AjFl9EEADTbpTauTauHHH]>4<:?D6J]4@>Tau42A23:=:E:6DTau8C@HE9\>2C<6E:?8\2?5\D2=6DTau@FC\:?D:89EDTauE96\G2=F6\@7\86EE:?8\A6CD@?2=:K2E:@?\C:89E\@C\HC@?8\:D\>F=E:A=J:?8U2>Aj2l6IA64EZ4@>A2?:6DZE@Z56=:G6CZA6CD@?2=:K65Z:?E6C24E:@?DQ C6=lQ?@7@==@HQ E2C86ElQ03=2?<Qm6IA64E 4@>A2?:6D E@ 56=:G6C A6CD@?2=:K65 :?E6C24E:@?Dk^2m[ 2?5 D9@AA6CD H:E9 2 9:89=J A6CD@?2=:K65 6IA6C:6?46 2C6 23@FE k2 9C67lQ9EEADi^^4a`a]?6E^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lc_edhb`\`U2>Aj9lb`ecae“c_U2>AjFl9EEADTbpTauTauHHH]348]4@>TauAF3=:42E:@?DTaua_abTau:>AC@G:?8\C6D:=:6?46\H:E9\E96\FD6\@7\2:\:?\C6E2:=U2>Aj2lEH:46Z2DZ=:<6=JZE@Z255Z:E6>DZE@ZE96:CZ32D<6EDZ2DZD9@AA6CDZH:E9@FEZ2ZA6CD@?2=:K65Z6IA6C:6?46Q C6=lQ?@7@==@HQ E2C86ElQ03=2?<QmEH:46 2D =:<6=J E@ 255 :E6>D E@ E96:C 32D<6ED 2D D9@AA6CD H:E9@FE 2 A6CD@?2=:K65 6IA6C:6?46k^2m] x? 2? @?=:?6 D9@AA:?8 6?G:C@?>6?E[ E96 E@@=D 2G2:=23=6 E@ 2==@H D9@AA6CD E@ 5:D4@G6C AC@5F4ED[ AC@G:56 E2:=@C65 C64@>>6?52E:@?D 2?5 7F=7:== E96:C D9@AA:?8 ?665D 42? 36 =:>:E65[ =625:?8 E@ 2 =6DD E92? :562= 6IA6C:6?46] %@ 255C6DD E9:D 82A[ |:4C@D@7E r=@F5 7@C #6E2:= ?@H @776CD 2 kDEC@?8m4@A:=@E E6>A=2E6[ 😕 AC6G:6H[ E92E =6ED C6E2:=6CD 3F:=5 A6CD@?2=:K65 D9@AA:?8 6IA6C:6?46D]k^DEC@?8m &D:?8 2 C6E2:=6CVD 4FCC6?E DJDE6>D 2?5 52E2[ E9:D AC63F:=E @AE:@? 42? 36 6>365565 :?E@ 6I:DE:?8 5:8:E2= 6IA6C:6?46D[ DF49 2D 2 H63D:E6 @C 2AA[ >2<:?8 :E 62D:6C 7@C D9@AA6CD E@ 7:?5 2?5 AFC492D6 E96 AC@5F4ED E96J H2?E] k^Am

kAm}@H[ D9@AA6CD 42? 36?67:E 7C@> E96 4@?G6?:6?46 @7 @?=:?6 D9@AA:?8 H:E9 E96 6IA6C:6?46 @776C65 3J 2 A6CD@?2= D9@AA6C[ ;FDE 2D E96J H@F=5 :7 E96J H6C6 D9@AA:?8 😕 2 A9JD:42= DE@C6] %96 4@A:=@E E6>A=2E6 2==@HD C6E2:=6CD E@ 3F:=5 A6CD@?2=:K65 D9@AA:?8 E92E 6?23=6 4FDE@>6CD E@ 2D< 7@C 2?5 G:6H AC@5F4ED 3J 6IAC6DD:?8 H92E E96JVC6 =@@<:?8 7@C E9C@F89 ?2EFC2= =2?8F286] !@H6C65 3J v!%\c E9C@F89 pKFC6 ~A6?px $6CG:46[ E96 E649?@=@8J FD6D 4@?E6IEF2= 2H2C6?6DD E@ AC@G:56 E96 EJA6 @7 C6DA@?D6 D9@AA6CD H@F=5 C646:G6 7C@> 2 DE@C6 2DD@4:2E6] u@C 6I2>A=6[ 2 7:CDE\E:>6 42>A6C D9@AA:?8 7@C 2 42>A:?8 EC:A E@ kDA2? 4=2DDlQI?\=@42E:@?Qm*@D6>:E6 }2E:@?2= !2C<k^DA2?m 😕 62C=J |2C49 42? G:D:E 2 DA@CE:?8 8@@5D C6E2:=6CVD H63D:E6 2?5 DE2E6 😕 E96 492E QxV> 8@:?8 42>A:?8 😕 kDA2? 4=2DDlQI?\=@42E:@?Qm*@D6>:E6k^DA2?m E9:D |2C49[ 2?5 x 92G6 ?6G6C 42>A65 367@C6] w6=A >6 7:?5 E96 C:89E 862C]Q $9@AA6CD C646:G6 2 C6DA@?D6 😕 ?2EFC2= =2?8F286 H:E9 C64@>>6?52E:@?D 7@C 6DD6?E:2=D] %96 4@A:=@E E6>A=2E6 7@C A6CD@?2=:K65 D9@AA:?8 42? 2=D@ DFC7246 4@>A=6>6?E2CJ :E6>D E@ :?4C62D6 32D<6E D:K6 2?5 4FDE@>6C D2E:D724E:@?]k^Am

kAmQv6?6C2E:G6 px 42? D6CG6 2D 2 <6J 5:776C6?E:2E@C 7@C C6E2:=6CD[ AC@G:5:?8 E96:C 4FDE@>6CD H:E9 2 F?:BF6 2?5 >6>@C23=6 6IA6C:6?46 E92E 6>3@5:6D E96:C 3C2?5 :56?E:EJ[Q D2:5 kDA2? 4=2DDlQI?\A6CD@?Qm$96==6J qC2?DE6?k^DA2?m[ 4@CA@C2E6 G:46 AC6D:56?E[ v=@32= #6E2:=[ r@?DF>6C v@@5D U2>Aj v2>:?8 x?5FDEC:6D] Q%96 ?6H |:4C@D@7E r=@F5 7@C #6E2:= 4@A:=@E E6>A=2E6 7@C A6CD@?2=:K65 D9@AA:?8 @? pKFC6 ~A6?px $6CG:46 😀 ;FDE @?6 @7 E96 H2JD H6 6?23=6 C6E2:=6CD E@ 3F:=5 4@A:=@E 6IA6C:6?46D] (6 2C6 4@>>:EE65 E@ 56>@4C2E:K:?8 E96 4@?4:6C86\=:<6 6IA6C:6?46 24C@DD E96 D9@AA:?8 ;@FC?6J E9C@F89 4@A:=@E E6>A=2E6D E92E 96=A C6E2:=6CD 4C62E6 >@C6 A6CD@?2=:K65 6IA6C:6?46D 2?5 C65F46 E:>6 E@ G2=F6]Qk^Am

kAmx??@G2E:G6 C6E2:=6CD[ DF49 2D kDEC@?8mr2?25:2? %:C6 r@CA] Wr%rX[k^DEC@?8m 2C6 3F:=5:?8 4@A:=@ED :?E@ E96 D9@AA:?8 6IA6C:6?46 E@ 3C:?8 255:E:@?2= G2=F6 E@ E96:C 3FD:?6DD 2?5 A6CD@?2=:K6 :?E6C24E:@?D H:E9 E96:C 4FDE@>6CD] {2E6C E9:D DAC:?8[ r%r 😀 =2F?49:?8 2? px D9@AA:?8 2DD:DE2?E[ A@H6C65 3J pKFC6 ~A6?px $6CG:46[ E@ DFAA@CE 4FDE@>6CD 😕 AFC492D:?8 46CE2:? 2FE@>@E:G6 AC@5F4ED] %9C@F89 86?6C2E:G6 px[ D9@AA6CD 42? 86E 2 36EE6C F?56CDE2?5:?8 @7 AC@5F4E @AE:@?D[ >2<:?8 E96 >@DE @7 E96:C E:>6 367@C6 2?5 5FC:?8 E96:C :?\DE@C6 G:D:E]k^Am

kAmkDEC@?8mt>A@H6C:?8 DE@C6 2DD@4:2E6D H:E9 px E@@=D E@ :>AC@G6 AC@5F4E:G:EJ[ ;@3 D2E:D724E:@? 2?5 4FDE@>6C 6IA6C:6?46Dk^DEC@?8mk^Am

kAm$E@C6 2DD@4:2E6D 2C6 4C:E:42= E@ 2 C6E2:=6CVD DF446DD[ 3FE E96 :?5FDECJ 4@?E:?F6D E@ 7246 492==6?86D H:E9 H@C<7@C46 D9@CE286D] p=E9@F89 E649?@=@8J 42? 4C62E6 EC2?D7@C>2E:G6 :>A24E 7@C C6E2:= H@C<6CD[ @7E6?E:>6D 86EE:?8 :E :?E@ E96 92?5D @7 DE@C6 2DD@4:2E6D 42? 36 492==6?8:?8] |:4C@D@7EVD k2 9C67lQ9EEADi^^4a`a]?6E^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lc_edhb`\`U2>Aj9lab`egdcbcbU2>AjFl9EEADTbpTauTauHHH]>:4C@D@7E]4@>Tau6?\FDTauH@C<=23TauH@C<\EC6?5\:?56ITauE649?@=@8J\F?=@4<D\2\?6H\7FEFC6\7@C\7C@?E=:?6U2>Aj2l(@C<Z%C6?5Zx?56IQ C6=lQ?@7@==@HQ E2C86ElQ03=2?<Qm(@C< %C6?5 x?56Ik^2m 7@F?5 E92E e_T @7 C6E2:= 7C@?E=:?6 H@C<6CD 2C6 6I4:E65 23@FE E96 ?6H @AA@CEF?:E:6D E92E 5:8:E2= E@@=D 3C:?8 E@ C6E2:=[ 3FE bcT 766= E96J 5@?VE 92G6 E96 C:89E 5:8:E2= E@@=D @C E649 E@ 5@ E96:C ;@3 67764E:G6=J]k^Am

kAm|:4C@D@7E 😀 AFEE:?8 86?6C2E:G6 px :?E@ E96 92?5D @7 DE@C6 2DD@4:2E6D 2?5 >2?286CD[ F?=@4<:?8 E96:C A@E6?E:2= 2?5 4@?EC:3FE:?8 E@ AC@5F4E:G:EJ[ ;@3 D2E:D724E:@? 2?5[ F=E:>2E6=J[ 4FDE@>6CDV D9@AA:?8 6IA6C:6?46D] |:4C@D@7E r=@F5 7@C #6E2:= ?@H AC@G:56D 2 kDEC@?8m4@A:=@E E6>A=2E6[ 😕 AC6G:6H[ @? pKFC6 ~A6?px $6CG:46[ E92E 96=AD C6E2:=6CD 3F:=5 D@=FE:@?D E@ DFAA@CE DE@C6 @A6C2E:@?Dk^DEC@?8m[ 8:G:?8 DE@C6 2DD@4:2E6D 2?5 >2?286CD 2446DD E@ :?D:89ED 2?5 :?7@C>2E:@? 😕 E96 7=@H @7 H@C<] qJ 2446DD:?8 E96 E649?@=@8J @? E96 C6E2:=6CVD >@3:=6 56G:46D[ E23=6ED @C !rD[ DE@C6 2DD@4:2E6D 2?5 >2?286CD 42? FD6 ?2EFC2= =2?8F286 E@ 86E 2?DH6CD E@ BF6DE:@?D @? DE@C6 AC@465FC6D[ AC@5F4E 42E2=@8D[ w# A@=:4:6D 2?5 36?67:ED 😕 2? 677:4:6?E 2?5 BF:4< H2J FD:?8 px] %96J 42? 2=D@ D2G6 E:>6 E9C@F89 G@:46\6?23=65 E2D< 4C62E:@? 2?5 2DD:8?>6?ED[ 2D H6== 2D BF:4<=J 2446DD 4FDE@>6C 2?5 AC@5F4E :?7@C>2E:@? E@ 96=A E96> AC@G:56 BF2=:EJ :?\DE@C6 4FDE@>6C D6CG:46]k^Am

kAmpAA=:42E:@?D 3F:=E H:E9 E96 4@A:=@E E6>A=2E6 42? 2=D@ 8:G6 DE@C6 =6256CD 2 G:6H :?E@ 6>A=@J66DV 2?5 4FDE@>6CDV >@DE 7C6BF6?E=J 2D<65 BF6DE:@?D[ 2==@H:?8 E96> E@ 82:? :?D:89ED E92E 96=A E96> E2<6 >62?:?87F= 24E:@?D[ DF49 2D FA52E:?8 EC2:?:?8[ AC@465FC6D @C 8F:56=:?6D]k^Am

kAmkDEC@?8mk2 9C67lQ9EEADi^^4a`a]?6E^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lc_edhb`\`U2>Aj9lbafhcaad_aU2>AjFl9EEADTbpTauTauHHH]>:4C@D@7E]4@>Tau6?\FDTauDE@C6Tau=@42E:@?DTbuC2?|xsTbsacdcaTaeC2?tpxsTbsTau;+w%A?rGIgTaeC2?$:E6xsTbs0;+w%A?rGIg\w2′{;A:I;F>@{h!ysy%;z8Tae6A:Tbs0;+w%A?rGIg\w2′{;A:I;F>@{h!ysy%;z8Tae:C8H4Tbs`Tae~rxsTbspxs4>>dchKJaaf02770fdhb0`acbhadTaeE5F:5TbsTadag:C00F5G3KGKFe8<75IH6AE2HFI?<a?aIh<F7B9DBKDE___TadahTadagfdhbTadahTadag`acbhadTadahTadag0;+w%A?rGIg\w2′{;A:I;F>@{h!ysy%;z8TadahTadagTadahTae:C4=:4<:5Tbs0F5G3KGKFe8<75IH6AE2HFI?<a?aIh<F7B9DBKDE___U2>Aj2l|:4C@D@7EZtIA6C:6?46Zr6?E6CDQ C6=lQ?@7@==@HQ E2C86ElQ03=2?<Qm|:4C@D@7E tIA6C:6?46 r6?E6CDk^2mk^DEC@?8m[ H:E9 A9JD:42= DE@C6 =@42E:@?D 😕 kDA2? 4=2DDlQI?\=@42E:@?Qm}6H *@C< r:EJk^DA2?m[ kDA2? 4=2DDlQI?\=@42E:@?Qm$J5?6Jk^DA2?m 2?5 kDA2? 4=2DDlQI?\=@42E:@?Qm{@?5@?k^DA2?m E92E @776C D9@AA6CD E96 23:=:EJ E@ 6IA6C:6?46 |:4C@D@7E AC@5F4ED 2?5 >2<6 C6E2:= AFC492D6D[ H:== 36 @?6 @7 E96 7:CDE C6E2:=6CD E@ :>A=6>6?E 4@A:=@E E6>A=2E6 7@C DE@C6 2DD@4:2E6D] %96 E649?@=@8J H:== 8:G6 E96:C DE@C6 2DD@4:2E6D G2=F23=6 :?D:89ED E@ 7FCE96C 6?92?46 D9@AA6CDV 6IA6C:6?46D 2D E96J 3C@HD6 AC@5F4ED[ D66 56>@D 2?5 =62C? 23@FE |:4C@D@7E E649?@=@8J]k^Am

kAmkDEC@?8m&?=@4<:?8 :?D:89ED 3J F?:7J:?8 C6E2:= 52E2 2?5 2AA=J:?8 pxk^DEC@?8mk^Am

kAm%96 C6E2:= :?5FDECJ 86?6C2E6D c_ A6E23JE6D @7 52E2 6G6CJ 9@FC] %@ AFE :E :?E@ A6CDA64E:G6[ E92EVD 6BF:G2=6?E E@ g >:==:@? EH@\9@FC =@?8 >@G:6D[ H9:49 H@F=5 C6BF:C6 23@FE `[d__ J62CD E@ 3:?86 H2E49] (92EVD 6G6? >@C6 DFCAC:D:?8 😀 E92E 3642FD6 52E2 C6>2:?D D:=@65[ >@DE C6E2:=6CD =6G6C286 @?=J 2 7C24E:@? @7 E92E 52E2[ AC@G:5:?8 E96> 2?5 E96:C 4FDE@>6CD H:E9 :?4@>A=6E6 :?D:89ED] %@ 56C:G6 24E:@?23=6 :?D:89ED 7C@> E96:C 52E2 E@ >2<6 E96 >@DE @7 px[ D62>=6DD :?E68C2E:@? 2?5 DE2?52C5:K65 52E2 😀 ?66565 24C@DD 5:776C6?E DJDE6>D 2?5 2AA=:42E:@?D]k^Am

kAm%@52J[ |:4C@D@7E 😀 2??@F?4:?8 E96 AC6G:6H @7 ?6H kDEC@?8mC6E2:= 52E2 D@=FE:@?D :?k^DEC@?8m kDEC@?8mk2 9C67lQ9EEADi^^4a`a]?6E^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lc_edhb`\`U2>Aj9lhb“cbb_`U2>AjFl9EEADTbpTauTauHHH]>:4C@D@7E]4@>Tau6?\FDTau>:4C@D@7E\723C:4Tau3=@8Taua_abTau“Tau`dTauAC6A2C6\J@FC\52E2\7@C\2:\:??@G2E:@?\H:E9\>:4C@D@7E\723C:4\?@H\86?6C2==J\2G2:=23=6TauU2>Aj2l|:4C@D@7EZu23C:4Q C6=lQ?@7@==@HQ E2C86ElQ03=2?<Qm|:4C@D@7E u23C:4k^2mk^DEC@?8m[ 2? 6?5\E@\6?5[ F?:7:65 2?2=JE:4D A=2E7@C> E92E 3C:?8D E@86E96C 2== E96 52E2 2?5 2?2=JE:4D E@@=D E92E @C82?:K2E:@?D ?665 E@ F?=@4< E96 A@E6?E:2= @7 E96:C 52E2 2?5 =2J E96 7@F?52E:@? 7@C E96 6C2 @7 px]k^Am

kAm|:4C@D@7E u23C:4 8:G6D C6E2:=6CDik^Am

kF= EJA6lQ5:D4Qmk=:mp 52E2 >@56= E92E 2==@HD E96> E@ A=2?[ 2C49:E64E 2?5 56D:8? 52E2 D@=FE:@?D] %9:D kDEC@?8mC6E2:= :?5FDECJ 52E2 >@56=k^DEC@?8m W86?6C2==J 2G2:=23=6X 42? 36 FD65 7@C 52E2 8@G6C?2?46[ C6A@CE:?8[ 3FD:?6DD :?E6==:86?46 2?5 25G2?465 2?2=JE:4D]k^=:mk=:mp 52E2 4@??64E@C E@ 3C:?8 E96:C 6\4@>>6C46 52E2 7C@> kDEC@?8m$:E64@C6 ~C56Cr=@F5k^DEC@?8m WAC6G:6HX :?E@ |:4C@D@7E u23C:4 😕 C62= E:>6] &?56C E9:D F?:7:65 =6?D[ C6E2:=6CD 42? 2446DD :?D:89ED 2?5 E@@=D E@ AC@24E:G6=J :>AC@G6 4FDE@>6C D2E:D724E:@? 2?5 3FD:?6DD @A6C2E:@?D 2E 6G6CJ E@F49A@:?E 7C@> DE@C67C@?E E@ 7F=7:==>6?E]k^=:mk=:mp?2=JE:4D E6>A=2E6D[ DF49 2D kDEC@?8m7C6BF6?E=J 3@F89E E@86E96Ck^DEC@?8m WAC6G:6HX[ H9:49 AC@G:56D 24E:@?23=6[ 52E2\5C:G6? C64@>>6?52E:@?D E@ 96=A C6E2:=6CD :>AC@G6 AC@5F4E FAD6==:?8 2?5 D96=7 @AE:>:K2E:@?]k^=:mk^F=m

kAm(:E9 E96 C6E2:= 52E2 D@=FE:@?D 😕 |:4C@D@7E u23C:4[ @C82?:K2E:@?D 42? 2446=6C2E6 :>A=6>6?E2E:@? @7 C6E2:=\DA64:7:4 52E2 >@56=D H9:=6 F?:7J:?8 E96:C 52E2 2?5 EC2?D7@C>:?8 :E :?E@ AC65:4E:G6 :?D:89ED E92E 96=A 6?92?46 4FDE@>6C 6?8286>6?E 2?5 D9@AA6C 6IA6C:6?46D]k^Am

kAmkDEC@?8mx?7FD:?8 86?6C2E:G6 px E@ 96=A C6E2:=6CD 2?5 3C2?5D 56=:G6C DF446DD7F= >2C<6E:?8 42>A2:8?D 2?5 C6E2:= >65:2 25 42>A2:8?Dk^DEC@?8mk^Am

kAm|:4C@D@7E 😀 k2 9C67lQ9EEADi^^4a`a]?6E^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lc_edhb`\`U2>Aj9l`cdfa“aehU2>AjFl9EEADTbpTauTau2<2]>DTausbed}#ua_acU2>Aj2l2??@F?4:?8Z?6HZr@A:=@EZ762EFC6DQ C6=lQ?@7@==@HQ E2C86ElQ03=2?<Qm2??@F?4:?8 ?6H r@A:=@E 762EFC6Dk^2m 😕 kDEC@?8msJ?2>:4D bed rFDE@>6C x?D:89EDk^DEC@?8m E92E H:== 96=A >2C<6E6CD 3F:=5 6?5\E@\6?5 AC@;64ED 2?5 42>A2:8?D] %96D6 ?6H 762EFC6D @776C >2C<6E:?8 E62>D 2? px\7:CDE 6IA6C:6?46 E@ <:4<DE2CE AC@;64ED 3J D:>A=J EJA:?8 😕 E96:C 56D:C65 @FE4@>6 😕 E96:C @H? H@C5D @C 3J FA=@25:?8 2? 6I:DE:?8 4C62E:G6 3C:67] r@A:=@E E96? C6DA@?5D 3J 86?6C2E:?8 2 46?EC2=:K65 AC@;64E 3@2C5[ 2==@H:?8 >2C<6E6CD E@ >2?286 2?5 FA52E6 E96:C 42>A2:8? H@C<7=@HD 😕 @?6 A=246 2?5 86E px\C64@>>6?565 4@?E6?E E92E 42? 36 62D:=J 492?865 — 6=:>:?2E:?8 E96 ?665 7@C D:=@65 2AA=:42E:@?D 2?5 D2G:?8 E:>6] rFDE@>6CD H:== 2=D@ 92G6 2446DD E@ %JA67246 2?5 :ED 6?E6CAC:D6\8C256 86?6C2E:G6 px 42A23:=:E:6D E@ 96=A AC@5F46 3C2?5\2FE96?E:4 :>286D 24C@DD 2DD6ED[ DFA6C492C8:?8 A6CD@?2=:K65 4@?E6?E 7@C 8C62E6C :>A24E — 2== 7C@> H:E9:? sJ?2>:4D bed rFDE@>6C x?D:89ED] p55:E:@?2==J[ %JA67246 96=AD 2=:8? 4@?E6?E E@ E96 @C82?:K2E:@?VD 3C2?5 <:E[ :?4=F5:?8 E96>6D[ 7@?ED 2?5 AC@5F4E :>286D — 2== 6IEC24E65 7C@> 2 46?EC2= 2DD6E =:3C2CJ] %96D6 ?6H r@A:=@E 762EFC6D 😕 sJ?2>:4D bed rFDE@>6C x?D:89ED H:== 36 2G2:=23=6 7@C 62C=J 2446DD AF3=:4 AC6G:6H 😕 E96 7:CDE BF2CE6C @7 a_ac] k^Am

kAmp55:E:@?2==J[ |:4C@D@7E 😀 :?EC@5F4:?8 86?6C2E:G6 px E@ E96 kDEC@?8m|:4C@D@7E #6E2:= |65:2 A=2E7@C> WA@H6C65 3Jk^DEC@?8m kDEC@?8m!C@>@E6x”Xk^DEC@?8m E9C@F89 E96 =2F?49 @7 kDEC@?8mk2 9C67lQ9EEADi^^4a`a]?6E^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lc_edhb`\`U2>Aj9lbbcghdgab_U2>AjFl9EEADTbpTauTau>:4C@D@7E25G6CE:D:?8]4@>Tau#6E2:=\|65:2\rC62E:G6\$EF5:@\A@H6C65\3J\|:4C@D@7E\v6?\pxU2>Aj2l#6E2:=Z|65:2ZrC62E:G6Z$EF5:@Q C6=lQ?@7@==@HQ E2C86ElQ03=2?<Qm#6E2:= |65:2 rC62E:G6 $EF5:@k^2mk^DEC@?8mkDEC@?8m[k^DEC@?8m 2 4@>AC696?D:G6[ 6?5\E@\6?5 32??6C 25 4C62E:G6 D@=FE:@? E2:=@C65 7@C C6E2:= >65:2[ 2G2:=23=6 😕 AC6G:6H DE2CE:?8 😕 kDA2? 4=2DDlQI?\49C@?Qmy2?F2CJ a_ack^DA2?m] (:E9 #6E2:= |65:2 rC62E:G6 $EF5:@[ C6E2:=6CD 42? 6>A@H6C E96:C 25G6CE:D6CD E@ BF:4<=J 2FE@\86?6C2E6 2?5 65:E 32??6C 4C62E:G6D 3J FD:?8 86?6C2E:G6 px] #6E2:=6CD 42? E96? C6G:6H 2?5 2AAC@G6 7@C FD6 24C@DD >F=E:A=6 C6E2:= >65:2 492??6=D[ DF49 2D E96 C6E2:=6CVD @H?65 5:8:E2= AC@A6CE:6D 2?5 24C@DD E96 @A6? H63] %96 D@=FE:@? @AE:>:K6D 32??6C 42>A2:8? A6C7@C>2?46 FD:?8 px\A@H6C65 2=8@C:E9>D 2?5 56=:G6CD 2 >@C6 A6CD@?2=:K65 D9@AA:?8 6IA6C:6?46] #6E2:= |65:2 rC62E:G6 $EF5:@ AC@G:56D >@C6 4C62E:G:EJ[ AC@5F4E:G:EJ 2?5 C6G6?F6 @AA@CEF?:E:6D 7@C C6E2:=6CD 2?5 25G6CE:D6CD E@ 2446=6C2E6 E96 8C@HE9 @7 E96:C C6E2:= >65:2 3FD:?6DD]k^Am

kAmp4C@DD :?5FDEC:6D[ |:4C@D@7E 3F:=5D F?:BF6 2DD6ED E@ G6CE:42=:K6 E96 |:4C@D@7E r=@F5 2?5 6?23=6 E96 64@DJDE6>] %9C@F89 E96 |:4C@D@7E r=@F5[ C6E2:=6CD 42? E2<6 2 E2:=@C65 2AAC@249 E@ 3C:?8 4@A:=@E 6IA6C:6?46D :?E@ E96 D9@AA6C ;@FC?6J] qF:=E @? 2 7@F?52E:@? @7 ECFDE 2?5 k2 9C67lQ9EEADi^^4a`a]?6E^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lc_edhb`\`U2>Aj9ladfd_`deagU2>AjFl9EEADTbpTauTauHHH]>:4C@D@7E]4@>Tau6?\FDTau2:TauAC:?4:A=6D\2?5\2AAC@249TauU2>Aj2l|:4C@D@7ETafDZ#6DA@?D:3=6ZpxZAC:?4:A=6DQ C6=lQ?@7@==@HQ E2C86ElQ03=2?<Qm|:4C@D@7EVD #6DA@?D:3=6 px AC:?4:A=6Dk^2m[ C6E2:=6CD 42? D276=J 2?5 D64FC6=J F?=@4< E96:C 23:=:EJ E@ 56=:G6C >62?:?87F= D9@AA:?8 6IA6C:6?46D 2?5 6>A@H6C 6G6CJ 6>A=@J66 E@ AC@G:56 6I46AE:@?2= D6CG:46 E92E EFC?D C6A62E 4FDE@>6CD :?E@ =@J2= 72?D] (6 :?G:E6 J@F E@ G:D:E E96 k2 9C67lQ9EEADi^^4a`a]?6E^4^=:?<^nEl_U2>Aj=l6?U2>Aj@lc_edhb`\`U2>Aj9la_ce“b_c_U2>AjFl9EEADTbpTauTauHHH]>:4C@D@7E]4@>Tau6?\FDTau:?5FDECJTau3=@8TauC6E2:=Taua_abTau`aTau“Tau;@:?\>:4C@D@7E\2E\?C7\a_ac\2?5\A@H6C\J@FC\2:\EC2?D7@C>2E:@?TauU2>Aj2l|:4C@D@7EZ3@@E9ZWTabcd_bXZ2EZ}#uZa_acTbpZ#6E2:=TafDZq:8Z$9@HQ C6=lQ?@7@==@HQ E2C86ElQ03=2?<Qm|:4C@D@7E 3@@E9 WRcd_bX 2E }#u a_aci #6E2:=VD q:8 $9@Hk^2m E@ =62C? >@C6 23@FE E96D6 ?6H D@=FE:@?D 2?5 42A23:=:E:6D]k^Am

kAm|:4C@D@7E W}2D52B Q|$u%Q o>:4C@D@7EX 6?23=6D 5:8:E2= EC2?D7@C>2E:@? 7@C E96 6C2 @7 2? :?E6==:86?E 4=@F5 2?5 2? :?E6==:86?E 6586] xED >:DD:@? 😀 E@ 6>A@H6C 6G6CJ A6CD@? 2?5 6G6CJ @C82?:K2E:@? @? E96 A=2?6E E@ 249:6G6 >@C6]k^Am

kAm¹ xsr x?7@qC:67[ DA@?D@C65 3J |:4C@D@7E[ %96 qFD:?6DD ~AA@CEF?:EJ @7 pxi w@H {625:?8 ~C82?:K2E:@?D pC@F?5 E96 (@C=5 pC6 &D:?8 px E@ sC:G6 x>A24E p4C@DD tG6CJ x?5FDECJ[ xsr R&$d`becaab[ kDA2? 4=2DDlQI?\49C@?Qm}@G a_abk^DA2?m]k^Am

kAm k^Am

kA :5lQ!&#{Qmk:>8 2=ElQr:D:@?Q 96:89ElQ`aQ DC4lQ9EEADi^^4a`a]?6E^4^:>8^72G:4@?]A?8nD?l$u_hee`U2>AjD5la_ac\_`\“Q E:E=6lQr:D:@?Q H:5E9lQ`aQ ^m ‘:6H @C:8:?2= 4@?E6?E E@ 5@H?=@25 >F=E:>65:2ik2 9C67lQ9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^>:4C@D@7E\F?G6:=D\?6H\86?6C2E:G6\2:\2?5\52E2\D@=FE:@?D\24C@DD\E96\D9@AA6C\;@FC?6J\@776C:?8\4@A:=@E\6IA6C:6?46D\E9C@F89\>:4C@D@7E\4=@F5\7@C\C6E2:=\b_a_bacfg]9E>=Q :5lQ!#}&#{Q C6=lQ?@7@==@HQ E2C86ElQ03=2?<Qm9EEADi^^HHH]AC?6HDH:C6]4@>^?6HD\C6=62D6D^>:4C@D@7E\F?G6:=D\?6H\86?6C2E:G6\2:\2?5\52E2\D@=FE:@?D\24C@DD\E96\D9@AA6C\;@FC?6J\@776C:?8\4@A:=@E\6IA6C:6?46D\E9C@F89\>:4C@D@7E\4=@F5\7@C\C6E2:=\b_a_bacfg]9E>=k^2mk^Am

kAm$~&#rt |:4C@D@7E r@CA]k^Am

kAmk:>8 DC4lQ9EEADi^^CE]AC?6HDH:C6]4@>^CE]8:7n}6HDxE6>x5l$u_hee`U2>Aj%C2?D>:DD:@?0x5la_ac_““`__!#0}t($0&$!#00000$u_hee`U2>Ajs2E6x5la_ac_“`Q DEJ=6lQ3@C56Ci_AIj H:5E9i`AIj 96:89Ei`AIjQ ^mk^Am

Source link