Meta's Threads Might Get Ads As Early As The Beginning of Next Year

Meta’s social media app Threads could be launching ads sooner than later.

The company just shared how it’s got major plans to introduce ads to the latest platform as early as 2025. This is certainly a shock considering how its parent firm Meta announced previously that this wouldn’t be the case.

The news comes to us thanks to a report published by The Information that spoke about a possible release in January 2025. This means Meta can monetize on the popular service than what may have been originally planned by Meta’s executives.

This year in August, the platform struck 200 million users which CEO Mark Zuckerberg referred to as a major milestone. He even hailed the platform to be the firm’s next billion-user service. This meant it would certainly be making loads of revenue through it but efforts on this end wouldn’t come too soon and would instead be a multi-year effort.

All of the latest products by Meta take time between shipping and scaling them into profitable businesses, Zuckerberg adds. The firm’s latest earnings call had CFO Susan Li adding how Threads might not be a major driver for 2025 as far as revenue was concerned.

As per reports from The Information, the slow rollout for ads on Threads will begin in January which is so soon. It’s also unclear if this effort will expand soon or not. The number one priority is to design consumer value first. For now, Meta’s spokesperson says it has no form of revenue generation or monetization on the app.

These newly reported plans for Meta showcase just how fast the service continues to grow with time. 275M people are working each month and seeing more than one million people signing up each day says so much, Zuckerberg highlights. Therefore, all of this makes the app one of the biggest alternatives for Musk’s X platform that really came into existence in the past few years.

Meanwhile, another famous app that offers features like Twitter is Bluesky whose user figures similarly saw a major rise recently. It went on to include one million new people in the past week, as confirmed by the tech giant on Tuesday. This is certainly not as much as what Threads could accomplish with 15M users but it’s definitely getting somewhere.

Similar to Threads, it has no advertising and the firm hopes to experiment with all features linked to subscriptions.