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How It’s Shaping the 2024 Election


As technology races ahead, artificial intelligence (AI) is playing a huge role in political campaigns. The impact of AI is clear in the 2024 US presidential election, affecting everything from how candidates reach voters to shaping public opinion. One major way the impact of AI is making waves is through spreading misinformation, which has big implications for candidates, voters, and democracy itself.

The Impact of AI on Misinformation

AI-generated surreal image of Donald Trump holding a $100 bill and Kamala Harris holding a red communist symbol, with a melting clock and dollar in the background, illustrating the impact of AI on creating exaggerated and surreal political commentary ahead of the 2024 election.AI-generated surreal image of Donald Trump holding a $100 bill and Kamala Harris holding a red communist symbol, with a melting clock and dollar in the background, illustrating the impact of AI on creating exaggerated and surreal political commentary ahead of the 2024 election.
Image generated with AI.

The impact of AI on misinformation during elections is huge. It can whip up fake text, images, and videos that spread online like wildfire. This year, we’ve seen the impact of AI-generated content confuse political discussions. For instance, former President Trump shared a fake image of Taylor Swift endorsing him. Even though it was bogus, it still caused a stir among voters¹.

These incidents show a big problem: the impact of AI can spread false information and mess with how people see things. As AI gets smarter, it’s harder for people to tell what’s real and what’s not².

Taylor Swift’s Endorsement: A Case Study

AI-generated Instagram post of Taylor Swift endorsing Kamala Harris and Tim Walz for the 2024 Presidential Election, with Swift holding her cat, and text expressing support for Harris’s leadership and causes.AI-generated Instagram post of Taylor Swift endorsing Kamala Harris and Tim Walz for the 2024 Presidential Election, with Swift holding her cat, and text expressing support for Harris’s leadership and causes.
Source: https://www.instagram.com/taylorswift/p/C_wtAOKOW1z/

A good example of AI’s influence is Taylor Swift endorsing Kamala Harris. Swift decided to support Harris partly because of fake AI-generated content linking her to Trump. In her Instagram post, she talked about her worries over AI spreading lies and stressed the need for honesty³. This shows how the impact of AI can accidentally push public figures to make endorsements and shape stories.

Swift’s move also highlights a trend: celebrities are standing up against AI-driven misinformation. By setting the record straight and endorsing candidates, they can fight back against false stories and help rebuild trust.

AI in Political Satire and Propaganda

AI-generated image of Donald Trump riding a giant cat and Kamala Harris in military attire, with a serious expression, creating a humorous and exaggerated political commentary that highlights the impact of AI on political satire.AI-generated image of Donald Trump riding a giant cat and Kamala Harris in military attire, with a serious expression, creating a humorous and exaggerated political commentary that highlights the impact of AI on political satire.
Image generated with AI

AI isn’t just about serious misinformation; it’s also used for satire and propaganda in the 2024 race. Absurd images like Trump riding a cat or Harris in communist attire have gone viral online⁴. While they seem silly, these images carry political messages that can affect how people see candidates by reinforcing stereotypes or spreading false ideas. The impact of AI here shows how humor can be a powerful tool in politics.

Strategic Responses by Political Campaigns

AI-generated image of Kamala Harris and Donald Trump in a wrestling ring, playfully facing off in a ‘2024 Election Smackdown,’ highlighting the impact of AI on political satire and campaign imagery.AI-generated image of Kamala Harris and Donald Trump in a wrestling ring, playfully facing off in a ‘2024 Election Smackdown,’ highlighting the impact of AI on political satire and campaign imagery.
Image generated with AI

Both Trump and Harris are dealing with AI challenges this election. Trump’s team has used AI for political messaging, while Harris’s team focuses on using AI for productivity rather than creating content⁵. These strategies show how each campaign handles the risks and opportunities presented by the impact of AI.

To fight misinformation, campaigns are turning to fact-checkers and digital platforms to flag false content. But as social media companies pull back on tackling misinformation, campaigns need new ways to keep their messages from being twisted by AI fakes².

Voter Trust and Ethical Considerations

Ballot box with a vote sticker on it, surrounded by voting stickers and a pen, symbolizing the importance of voting ethics and the impact of AI on ensuring transparency and voter trust in modern elections.Ballot box with a vote sticker on it, surrounded by voting stickers and a pen, symbolizing the importance of voting ethics and the impact of AI on ensuring transparency and voter trust in modern elections.
Photo by Sora Shimazaki

AI-generated misinformation raises big ethical questions for campaigns and voters alike. As deepfakes become more common, voters need to be careful about what they believe⁶. Experts suggest checking multiple sources and sticking to trusted news outlets to avoid being misled.

The ethical use of AI in politics is also up for debate. While it can make campaigns more efficient, its misuse raises transparency issues⁷. Lawmakers are starting to propose rules that require disclosure when AI is used in political ads. The growing impact of AI means these discussions are crucial for our future.

The Future of Elections in an AI-Driven World

AI-generated image of the White House with digital elements and AI symbols overlaying the scene, representing the impact of AI on government, policy, and political decision-making.AI-generated image of the White House with digital elements and AI symbols overlaying the scene, representing the impact of AI on government, policy, and political decision-making.
Impact of AI on Government and Policy: The White House in the Age of Artificial Intelligence

Looking ahead, the impact of AI will keep shaping elections. It offers powerful tools for targeting voters and crafting messages. However, with these tools come responsibilities for campaigns to use them ethically.

For voters, understanding how the impact of AI can twist reality is crucial for making informed decisions at the polls⁶. Keeping trust in democracy means everyone—candidates, tech companies, regulators, and citizens—needs to work together.

In conclusion, the impact of AI on the 2024 US presidential election is undeniable¹. From spreading misinformation to influencing endorsements like Taylor Swift’s support for Kamala Harris³, as well as engaging in satire and propaganda⁴, the impact of AI is reshaping how we see candidates and issues²,,,⁷. As we navigate this new territory in politics, staying alert against misinformation while embracing technology’s positive potential is key.






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