With today’s release of Chrome M121, Google announced it will introduce new generative AI features that will make the browser easier to use. The new additions will include a tab organizer, a writing assistant that helps draft text and the option to customize the artwork and themes throughout the browser. The “Experimental AI” toggle must be flipped on in the Settings page — found in the three-dot dropdown menu — to enable these new features.

The Tab Organizer will do pretty much what it says: The built-in AI will automatically suggest ways to classify any open tabs in your Chrome windows and suggest the option to create groups. This might be helpful if you have a lot of recurring tabs open. When you click ‘Organize Similar Tabs,’ the AI will aggregate open pages together based on topics. For example, tabs related to shopping might all cluster together and the AI could suggest a name like ‘Ski-trip shopping gear.

Chrome’s new text assist too might also have some practical applications. It will launch as an experimental tool that will help users draft text — including Google reviews or social media posts. To enable this when it launches, you need to select “Help me write” to let the tool finish your sentences or suggest options for continuing the text.

Customization is not new to most Google tools like Mail or Docs and now on Chrome web browsers, you can personalize the browser’s visuals — something the company considers an extension of the AI wallpapers it built out for Pixel phones recently. To do so, you need to select the ‘Customize Chrome’ button on the side panel and instruct the AI to generate a theme for you. You can search for a description, such as ‘small beach town’ or ‘Blade Runner vibes,’ and preview the AI-generated theme options before selection.

Introducing these new tools will naturally rival Microsoft’s AI-infused Bing engine, which introduced AI-powered tab grouping and a text composition helper back in September. Chrome, however, still dominates the US browser market share by a wide margin, which Bing is usually lumped into the “others” category, well below competitors like Firefox and Opera.